Creatures of Curiosity
The Collection
Ceramics sit at the very heart of this divinely bold collection in the form of a tea story and mugs, all designed to mix and match so that consumers can create their own unique tablescape. Unique glassware embellished with a 22 carat gold moth design complement the tea story, while printed velvet cushions, tea towels, home fragrances and stationery, bring this striking design further into the home and ensure there’s a good selection of entry‐level, pick‐up products.
The Specifics
The ceramics feature a selection of shapes and designs for mixing and matching and a 22 carat gold detailing that ties everything together.
The glassware features a 22 carat gold moth design
The homeware features printed velvet cushions made in the UK, wonderfully scented reed diffusers, sustainable birch wood trays and much more.
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Behind the Designs
This range was designed to mix and match, allowing the consumer to express their unique sense of style or gift statement pieces. I was inspired by current trends of ‘curiosities’ and Victoriana but was always informed by Spode’s rich archive.”
Penny Swancott, Spode Designer
Packaging & POS
The exquisite packaging has been designed to be the perfect complement to the striking products and stir excitement amongst purchasers and gift recipients. There’s also array of cut‐out and lifestyle photography to ensure the products stand out online.
Some stylish POS also add a little drama to store displays and provide shoppers with quick details on how to check out any inspirational UGC or imagery on social media, giving a helping hand on the purchasing journey.
The Future
This Creatures of Curiosity collection marks an exciting new era for Spode.
In 1770, when Spode was founded, Josiah Spode was designing and manufacturing some of the world’s most exciting tableware and homeware ranges. Customers across the world were enamoured with Spode’s approach to design, giving them something that felt fresh and unique. By doing things differently, Spode became one of the most enduring brands of all time.
Today, Spode is following in its forebears’ footsteps with the launch of the Creatures of Curiosity collection – a distinct and timeless design that impresses both in store and online.